Fundamentals of Managing Merchandising & Promo Personnel
By: Milona Barraca
KEY BENEFITS TO THE PARTICIPANTS
Participants will:
Develop clear KPIs and deliverables for your Third Party Merchandising and Promo Agency
Develop clear training standards and expectations for your Third Party Agencies
Build a high performing team of promo and merchandising frontliners at the point-of-sale
Managing KPIs and performance evaluation
KEY BENEFITS TO THE COMPANY
The Company will:
Better manage your Third Party Agency costs
Build excellence in merchandising and promotions across all levels in the organization, including external service providers
Develop standards in third party selection aligned with corporate goals and objectives
Module 1: How to Effectively Manage and Partner with your Third Party Merchandising & Promo Agency
Module 2: How to Develop an Efficient Merchandiser Deployment Guideline
Module 3: Developing KRAs and Scorecards
Module 4: Developing Rewards and Incentives for your Merchandising and Promo Team
Field Coordinators
Trade Marketing Specialists/Officers/Managers
Merchandising Officer/Managers
Marketing Officers/Managers
Product/Brand Managers
Key Account Managers/Specialists
Sales Officers/ManagersUse of Cookies
MILONA BARRACA
Trade Marketing Sensei Milona Barraca incorporates fun and interactive learning in her workshops. She knows how to bring out the best in each participant and allows them to contribute to their own learning process and inspire them to be excellent Trade Marketers.
Milona acquired her Business Management undergraduate and Master’s degree from the University of the Philippines. She built her trade marketing career from the ranks starting as a Trade Marketing Specialist in Selecta Wall’s, Inc, the ice cream division of Unilever. She handled Visayas and Mindanao regions before moving on to greater responsibilities in Manila and joining Reckitt Benckiser, Inc., and Abbott International, Inc. as a Trade Marketing Manager. Milona’s more than 20 years in corporate, consulting and training exposed her to different areas of the business, including Learning and Development, Business Development, and Sales Management. Trade Marketing is her expertise, and she is passionate about building excellent teams and pioneering set up of systems and processes, and developing winning sales promotions and merchandising projects. Milona knows a good talent when she sees one and loves to build them up and mentor them to their full potential. Her training and experience in the FMCG and pharmaceutical industries taught her the importance of teamwork, perseverance, excellence and developing a learning and winning attitude, and incorporates these in her Trade Marketing modules.