Fundamentals of Sales Promotions

LEARNING OBJECTIVES: 

• Learn the key elements and design of a winning promotional plan

• Gain insights from examples of high-impact, effective promotion for different categories and industries

• Develop a winning, customized, executable promotional plan for your top accounts

• Better execute promotional activities to maximize return on investment

• Develop powerful communication tools and templates to evaluate past promotional initiatives

• Understand, implement and manage your company’s promotions process

COURSE OUTLINE:

Module 1: Sales Promotions: The Big Picture

Module 2: Promo Planning Essentials

Module 3: Promo Implementation

Module 4: Promo Monitoring and Evaluation

WHO IS YOUR SENSEI?

MILONA BARRACA

Trade Marketing Sensei Milona Barraca incorporates fun and interactive learning in her workshops. She knows how to bring out the best in each participant and allows them to contribute to their own learning process and inspire them to be excellent Trade Marketers. 

 

Milona acquired her Business Management undergraduate and Master’s degree from the University of the Philippines.

 

She built her trade marketing career from the ranks starting as a Trade Marketing Specialist in Selecta Wall’s, Inc, the ice cream division of Unilever. She handled Visayas and Mindanao regions before moving on to greater responsibilities in Manila and joining Reckitt Benckiser, Inc., and Abbott International, Inc. as a Trade Marketing Manager. Milona’s more than 20 years in corporate, consulting and training exposed her to different areas of the business, including Learning and Development, Business Development, and Sales Management. Trade Marketing is her expertise, and she is passionate about building excellent teams and pioneering set up of systems and processes, and developing winning sales promotions and merchandising projects. Milona knows a good talent when she sees one and loves to build them up and mentor them to their full potential. Her training and experience in the FMCG and pharmaceutical industries taught her the importance of teamwork, perseverance, excellence and developing a learning and winning attitude, and incorporates these in her Trade Marketing modules.