Fundamentals of Trade Marketing
By: Milona Barraca
Explore the fundamental principles of trade marketing in this session, and gain practical insights into market dynamics, consumer behavior, and how manufacturers and retailers team up. We’ll focus on making products stand out, creating cool promotions, and building strong partnerships in the competitive trade world. Whether you're a seasoned professional or new to the field, join us for practical tips to boost your brand’s visibility and make it grow steadily.
Participants will:
Gain a comprehensive overview of trade marketing, covering its evolution, strategic role in retail trade development, and the essential components for success.
Highlight the role and significance of trade marketing teams, offering practical insights into effective team building and leadership strategies. Attendees will emerge equipped with actionable skills, ready to adeptly manage and lead successful teams within the dynamic trade marketing landscape.
Acquire practical skills in strategic planning and execution, empowering them to navigate the dynamic trade marketing landscape and implement effective strategies for success in their professional roles.
The Company will:
Strengthen decision-making and improve the company's understanding of retail trade development to make better decisions and position products effectively in the market.
Build strong teams that focus on the strategic role of trade marketing to equip the company with effective team-building strategies, fostering a high-performing trade marketing team.
Improve execution efficiency covering effective trade marketer profiles and strategic planning, empower the company to execute trade marketing plans more efficiently, resulting in improved operational results in the competitive trade landscape.
Module 1: Trade Marketing: The Big Picture
Retail Trade Development
Evolution of Trade Marketing
Module 2: Role and Importance of Trade Marketing
Strategic Role and Integrative Function of Trade Marketing
How to Build an Effective Trade Marketing Team
Module 3: How to be Effective at Trade Marketing
Knowledge Profile of an Effective Trade Marketer
Skills Profile of an Effective Trade Marketer
Module 4: Strategic, Operational and Executional Components of Trade Marketing
Strategic Plan Framework
Executing Trade Marketing Plan for Success
Trade Marketing Specialists/Officers/Managers
Merchandising Officers/Managers
Marketing Officers/Managers
Product/Brand Managers
Key Account Specialists/Managers
Sales Officers/Managers
Trade Marketing Field Coordinators
MILONA BARRACA
Milona Barraca is equipped with 16 years of extensive experience across three multinational corporations. Her professional journey is a testament to her expertise in Business Development, Training, and Consulting. As the Former Head of Trade Sales and Trade Marketing at Abbott Nutrition International, she played a strategic role in driving the company's success. Earlier, her tenure as Trade Marketing Manager at Reckitt Benckiser showcased her dedication to enhancing brand presence and commercial effectiveness. Commencing her career at Selecta Walls, Inc, she progressed from a Merchandising Supervisor to a Trade Marketing Specialist for Visayas and Mindanao, shaping a diverse skill set.